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A to Z of Ingredients

Every ingredient in our recipes has a purpose — from quality protein sources to carefully selected fibres, oils, botanicals and minerals for active, sporting and working dogs.

No hidden nasties. Our recipes are built around clear, purposeful ingredients. Every formula is carefully developed to help support everyday health, condition, energy and performance.
⚖️A

Ash

A required nutritional measurement showing the total mineral content of the food.

🛡️A

Allergy X

A targeted support ingredient used to help dogs prone to common skin and sensitivity concerns.

🌾B

Barley

A complex carbohydrate that helps provide steady energy release.

🌱B

Beet Pulp

A useful source of soluble and insoluble fibre to support digestion.

🍞B

Brewers Yeast

A natural source of B vitamins and amino acids for general wellbeing.

🥕C

Carrots

Rich in beta-carotene, vitamins and minerals.

🍗C

Chicken

A highly digestible protein source supporting muscle condition and recovery.

🍖C

Chicken Meal

A concentrated source of quality protein and minerals.

💧C

Chicken Fat / Oil

A digestible energy source containing essential fatty acids.

🦴C

Chondroitin Sulphate

Used to help support joint cartilage, mobility and skeletal health.

🌽C

Corn / Maize

When properly cooked, maize can provide digestible energy.

🥚E

Egg

A nutritious ingredient containing quality protein, fats, vitamins and minerals.

🐟F

Fish Meal

A fish protein source naturally rich in amino acids, minerals and omega oils.

🧄G

Garlic

Used in controlled amounts in selected formulas for flavour and botanical support.

🦴G

Glucosamine Sulphate

Included in selected recipes to help maintain healthy joints and mobility.

🐑L

Lamb Meal

A tasty alternative protein source for dogs suited to lamb-based recipes.

🌱L

Linseed

Also known as flaxseed, providing omega fatty acids and fibre.

🍃L

Lucerne / Alfalfa

A plant-based ingredient containing fibre, antioxidants and natural nutrients.

💪M

MSM

A joint-support ingredient commonly used to help maintain mobility.

🌾O

Oats

A gentle carbohydrate source providing fibre and slow-release energy.

🫛P

Peas

A natural source of plant protein, fibre, vitamins and minerals.

🥔P

Potato

A digestible carbohydrate source providing energy and naturally occurring vitamins.

❤️P

Prebiotic FOS

Derived from chicory, FOS helps support beneficial gut bacteria.

🍚R

Rice

A digestible carbohydrate used to provide energy and digestive comfort.

🐟S

Salmon

A fish protein source naturally rich in omega-3 fatty acids.

💧S

Salmon Oil

A premium source of omega-3 fatty acids supporting skin, coat and joints.

🌊S

Seaweed Extract

A natural source of minerals including iodine.

T

Tocopherols

Natural vitamin E compounds used to help keep food fresh.

🦃T

Turkey

A lean, digestible protein source and poultry alternative.

🛡️V

Verm-X

A natural botanical blend used in selected formulas to support internal health.

🌵Y

Yucca Extract

Traditionally used to help reduce stool odour and support digestive freshness.